Ido mohar, a graduate at the industrial design department of Bezalel Academy of Arts and Design in Jerusalem, Israel created this unique pencil holder, in collaboration with Baruch Mogilevsky, that if you didn’t know better, would try to eat it at first glance.
Ashtanur
A project about a memory from Jerusalem, the city that has its own language.
Ashtanur is an “oven bread” in arabic, and used as the common word for flat bread in Jerusalem.
By imitating the rolling procedure that is used to cover and contain local food, with some humor added, the “Ashtanur” transforms to a pencil\ utensils case.
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| “Ha-ofe” bakery. Agripas, Jerusalem |
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| “Ha-ofe” bakery. Agripas, Jerusalem |
For purchase please go here on Etsy
Baruch Mogilevsky | Mohar Design
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